Interesting article pointing out the seeming naivete of Japanese bloggers:
Nearly 63 percent of Japanese who keep blogs consider corporate press releases to be trustworthy sources of information, compared with fewer than five percent of English-speaking Americans, Canadians and Europeans, it said.
How naive, you say? Well the premise behind the Japanese faith in official reports is simple, really. If companies provide distorted information and their lies are exposed, those companies are sure to lose their client and customer bases — and face staggering losses. Surely, the 63% of Japanese bloggers reason, the level of risk would be too great for even the most audacious of managers to afford. What they fail to see of course is that some firms will engage in duplicity when the gains to be reaped from flexing their creative muscle outweigh the risk of being incriminated.
The article also claims that most Japanese are content with using their blog as a public journal, to which I can fully attest:
Only 4.7 percent of Japanese say their primary reason to blog was to “raise visibility as an authority in my field” — the top motivation of English-language bloggers, with nearly 34 percent citing it as their primary reason.
For Japanese bloggers, the top motivation to blog was to “create a record of my thoughts,” with 28.2 percent listing it as their primary reason.
For all I know, this blog too could evolve into one of those specialist types after I’ve gained enough expertise. I suppose I could already make a decent stab at covering whisk(e)y or awamori..

